Subsequently, he saw an ad on his screen that invited him to subscribe to the print version of Excursion 2.0 magazine. Which of the following types of sales promotions are also called continuity programs? 24) Which of the following is the right classification for advertisements that project sexually appealing images that don't have much relevance to the products that they advertise? E) It is more effective than a pulsing schedule for seasonal products. 40. C) more specifically target customers who may be interested in their offerings. They are highly useful public relations tools. Live video can extend your reach and have a real impact on your bottom line. Charlie, however, imposed the following additional requirements: If a third-party competitor proposes to sponsor the event, Charlie has the right to revise the agreement to include identical or more favorable terms. Lets start off by getting on the same page through defining what an ev… As Chris Baylis, President and CEO of the Sponsorship Collective, says, “Sponsorship isn’t an item you check off and forget about. Event sponsorship often seems like one of those unobtainable, too good to be true options. 25) In ________, marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention. It doesn’t mean that they won’t be flexible in creating a custom sponsor offering that does help you reach your goals, however. 7) An ad featuring actor/singer Victoria Justice for the "Body by Milk" integrated marketing campaign talks about how milk can help teens look their best. Businesses are embracing the idea of shared marketing greatly. 12) Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. D. They are a poor platform from which to build equity and gain affinity with target audiences. The future of event sponsorship requires innovative ideas, strong commitment, accountability and deep knowledge of the new opportunities technology brings. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising which leads to a decline in brand equity. One reason for consumer's increased sensitivity to sales promotions is: Which of the following are reasons for increase in sales promotion? 11) Which of the following statements about event sponsorships and event marketing is true? Probably the most common trade promotion is some form of trade allowance - a discount or deal offered to retailers or wholesalers to encourage them to stock, promote, or to display the manufacturer's products.. Types of allowances offered to retailers include: When a brand moves to the maturity stage, advertising is primarily a reminder to keep consumers aware of the brand. Which of the following is a reason for this? 6) A ________ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. According to ESP, 98 percent of sponsors uses social media to promote their involvement. You can find unlimited opportunities to broaden your competitive advantage with this in mind. 15) ________ is a nontraditional form of advertising that blends marketing and recreation through television, film, music talent, and technology. New and affordable technology has changed event sponsorships. Which the following sales promotion tools can be used to accomplish the marketing objectives of customer retention/loading, and to help build brand equity? Sprint is the main sponsor of NASCAR’s premier series, which is called the Sprint Cup Series. The oldest, most widely used, and most effective sales promotion tool is: The most popular method of distributing contributions to consumer is through: Which of the following have the highest redemption levels of all types of coupons? Sponsor responsibilities under good clinical practice (GCP) guidelines are extensive. ; Fundraising sponsors support a nonprofit through specific events or campaigns. Sponsorship package #2: Sponsored livestreams. 16) An agreement that states that Rochelle brand cosmetics would pay a fee to have its products prominently featured in 20 episodes of the soap opera Proclivity is an example of. An event sponsorship can be defined as a critical source of funding for all kinds of events where companies, nonprofits, and small businesses give a certain amount of cash or incentives, in exchange for both visibility and brand awareness at an event. What is Event Sponsorship? E) advertising must sell the product or service. Sports sponsorship events no longer draws the biggest share of advertisement funds. Which of the following statements about event sponsorships and event marketing is true? D. An effective public relations program continues over months or even years. So, how do you increase the value of your event without spending more money or increasing prices? Some of these techniques can accomplish more than one objective. ... integrity of a study participant or the scientific value of the trial — within seven days of becoming aware of the event. Companies are especially interested in sponsoring events if the sponsorship can give the brand the exposure it needs in regards to a specific demographic. Nonprofits are also permitted to mention slogans and value-neutral descriptions of a sponsor’s goods or services in acknowledging their support. Using the Super Bowl sponsorship opportunities as a basis, it's easy to recognize just how many sponsorship directions any community event or corporate outing may find. To do so they just need to stick to 5 key principles of event sponsorship. A) Event marketing and event sponsorship are synonymous. Really work together to find out what your sponsor wants to achieve and collaborate with them to provide a valuable partnership. Driving sales goes hand-in-ha… E) Event sponsorship objectives are often part of an organization's public relations activities. Some numbers may even be underestimated, as it does not yet include the money it pays out to athlete endorsers. Sponsorship is the fastest growing form of marketing in the U.S., but it's still very much in its infancy. Here are some of the most head-scratching, amusing and awful sponsorships in the world of sports today. But they've become hard to win — and harder to retain. d. Sales promotion is essentially an acceleration tool, designed to speed up. True, MAGIC is able to maintain its image as the leading industry event by granting retailers access to a very large community of buyers, but it also does so by the innovative ways in which it showcases sponsors. They are designed to increase long-term brand preference. 10) ________ is generally considered the most effective method for generating trial of a new product. A) Children require cognitive defenses against misleading advertisements. Which of the following is true of event sponsorships? 21) Which of the following is true of social media? You should also decide if your involvement will help you achieve your goals, whether that’s measured by new names, new opportunities, and new pipeline. The ad is an example of, 13) Outdoor advertising would best be suited for a company whose communication objective is to. 9) When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. 4) Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating ________ appeals through advertising. Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. Which of the following statements is likely to strengthen her argument? Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach. This ad is an example of, 19) Pay-per-click advertising is an example of, 20) Advertisers employ search engine optimization (SEO) to. T/F 22) An action that is legal is always ethical. Event sponsorships provide fresh material to expand your content strategy. Charlie has the right to display its name and logo on all promotional material regarding the event. 'The New Rules of Event Sponsorships' takes a hard look into what’s changed and … a. Which of the following is accurate concerning event sponsorship today? Whether you’re organizing a big international meeting, a fundraising event for your NGO or a startup party, finding a sponsor is one of the top promotional activities you have to consider while planning your event.. Sponsors can help you reducing the overall costs of the event, increasing the number of attendees and improving the user experience. You can use this workbook to value your sponsorship packages compared to market rates. 3) Which of the following statements about event sponsorships is true? b. It leverages the ________ base for emotional appeals. She has gathered all the relevant environmental information and has studied the project closely. Learn even more about how to get sponsors for an event, get a free eBook! D) There are numerous ways for consumers to access social media. B) It reduces a firm's need for public relations. Event sponsorship objectives are often part of an organization's public relations activities. 3) Emma has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. 10 Sprint - $205 million. The Arts receive the majority of event sponsorship monies. This could result in your business co-sponsoring an event with a competitor, or worse, with another business or organization that isn’t in … Emma is in the ________ step of the creative process outlined by Graham Wallas. C. Here are the 10 biggest sponsors of events and sports in the world. Banish bronze, silver and gold event sponsorship packages right now. Sales promotion techniques can be classified as either trade- or consumer-oriented. A) using a sales promotion to attract users of a competing brand. Which of the following is true of consumer franchise-building promotions? In fact, 30% of people who watch a livestreamed video will attend that same event the following year. E) Advertising and promotional actions are highly visible and subject to scrutiny. This includes Corporate Social Responsibility (CSR) campaigns, program sponsorships, in-kind gifts, pro-bono support, and more. Find Your Perfect Sponsor Now. D) It can lead to advertising wear-out. Consider using marketing techniques to increase your credibility, improve your image, and build prestige when you sponsor events that attract your target market. Which of the following statements is true about public relations? Event organizers should know that they can find great events sponsors. You can even apply the donor pyramid or gift chart that works so well for fundraising campaigns to your event sponsorships. Event sponsors give you the resources you need to take your event to the next level. The majority of the promotional funds spent on event sponsorships today go toward sporting events True A brand's pricing strategy is an essential part of the overall marketing plan. As event organizers, many of us have heard of event sponsorships, but until today it remains a mystery to most. Unless you have an exclusive sponsorship contract, the organization you support will likely seek other financial sponsors as well. Marketers can use sales promotion techniques to accomplish a variety of marketing objectives. She decides to work on the new project and put the genealogical project completely out of her conscious mind, so that ideas can materialize in the meanwhile. A. What is an event sponsorship package? Instead of old Food Network clips, the TVs played past clips from event sponsor NY1. 5) Under Armour used ________ ads to create interest and excitement around a new product introduction for its Armour39 performance monitoring system. 26) Nina argues that it is unfair and deceptive to advertise to children. Organization sponsors support nonprofits year-round through regular giving and involvement. B) Event marketing, unlike other forms of promotion, is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional message. Which of the following is an objective of consumer-oriented sales promotions? They are typically inexpensive. The following includes a few ideas that many event organizers tend to overlook, but may be easily noticed just by referencing the NFL's strategy listed above: A.The amount of money spent on event sponsorships has been declining in recent years B.Event sponsorships are not typically integrated into a company’s marketing communications strategy C.Event marketing and event sponsorship are synonymous A ________is an offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchasers. Marketers can use sales promotion techniques to accomplish a variety of marketing objectives. Which of the following statements about event sponsorships and event marketing is true? B. 11) Which of the following statements about event sponsorships and event marketing is true? 2) The rationalists of creative advertising argue that. 17) Which of the following statements is true of Web 1.0? Meanwhile, she is also assigned another project. The traditional way to offer sponsorship was generally in the form of packages; predefined placements for a predefined price. A) It is less difficult to evaluate than a pulsing schedule. However, event sponsorships offer a way to get in front of a specific target audience that may have been inaccessible otherwise. Design your event to attract sponsors. B. Event sponsorship is a sales job, and that means cultivating positive relationships with potential sponsors over time. Golf tournaments are a popular event for sponsorship by marketers of luxury automobiles and other upscale products. It wanted to create some suspense and mystery for the new product. A. Before we dive into the steps, it would be worthwhile to properly define event sponsorship. 12. Due to the economic recession, event spending worldwide has decreased. A. Some of these techniques can accomplish more than one objective. This is particularly true in the trade show arena. 27) Those who value individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of the. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. Which of the following statements about sponsorship is NOT true? 1) Which of the following is one of the five major divergence factors for determining creativity that refers to ads that contain different ideas or switch from one perspective to another? _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. Which of the following is true about a continuous advertising schedule? A.Direct marketing is being used as a promotional media tool only after the invention of the Internet. C. Public relations is not concerned with the evaluation of public attitudes. Your sponsorships should form a pyramid, with several small ones at the bottom, and fewer as it reaches the top. Per IRS rules, nonprofits can acknowledge sponsors by mentioning or displaying the following: company name, company logo, product lines and contact information (address, phone number, web address). c. An emerging trend in event sponsorship is to offer face-to-face encounters between consumers and the brand. 23) A lapse in ethical standards or judgment in advertising and promotion can be more damaging to a company than a lapse in other disciplines. They are always looking for ways to … B. Public relations is same as publicity. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor. By connecting with the event holder on social media, you can find relevant audiences to target. Which of the following statements describes how brand equity is affected by the increased use of sales promotion? 18) After Jones finished reading an article titled "101 Places To Visit Before You Die" in the travel website Excursion 2.0, he closed the page. Coupon, bonus packs, premiums, and samples are promotional offers that are targeted toward: Which of the following serves as a reason for the increase in sales promotion? Event sponsorship objectives are often part of an organization's public relations activities. Event organizers that want you to sponsor their events in exchange for a logo on the program are not interested in helping you, as a sponsor brand, reach your goals. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. Which of the following statements is true? C) It is much less expensive than a flighting schedule. A) It consisted mainly of static sites resulting in a one-way flow of communication. C. They are unsuitable for gaining affinity with target audiences. Tip: Don’t just offer your sponsors the generic bronze/silver/gold package. 14) Which of the following is a disadvantage associated with movie theater advertising? Once a sponsor is interested, it’s time to craft a sponsorship … CRISIS AT CAPITOL 4 Dead, At Least 82 Arrested After Pro-Trump Mob Storms U.S. Capitol Menu Corporations can donate money, volunteers, auction items, bar items, underwrite … _______ is an objective of a trade-oriented sales program. Businesses, big or small, are happy to sponsor events that are relevant to their ideas. 8) Which of the following is an example of a trade-oriented sales promotion activity? Public relations is a short term strategy of enhancing the image of the company. a. 8) Which of the following statements is true about the growth of direct marketing? 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