“Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. }, function readCookie(name) { Today, I’ll share some of my top email marketing and automation tips to find, pitch, win, and keep new freelance clients using email marketing. Cold email marketing is one of the most undervalued marketing activities out there. If you need help creating a landing page, LYFE Marketing offers this in their web design services packages. Let’s face it, the last thing you want to be called is a spammer; especially when you’re trying to do legitimate email marketing. }. If they find your offer interesting enough, you will find them visiting your website to learn more about it. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. Leverage social proof by mentioning your subscriber count in your email signup call-to-action: Create a social media campaign promoting your #email newsletter to get more sign-ups, Use a double opt-in process to improve lead quality on your email list, Use Turnstile in @wistia to turn video viewers into email subscribers, Get more email signups with exit intent popups, Add an email signup link to your website footer to make it easily accessible all across your site. Blog Ebooks, Guides & More Free Courses & Certifications ... everything you need to know about email marketing is linked here. Head here to find a free code snippet you can use to drop a link like this in your email. And bringing down the unsubscribe rate. When […], There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. The structure of each of your emails needs to have a lot of white space. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. window.onload = function() { You can send out emails and expect to make sales only when you understand the importance of value. Here’s how you can keep your emails short without miscommunicating: So take the brevity approach and try to keep your emails as concise as possible. Consistency in delivering value is the key to getting your emails read again and again. The bottom line is: you cannot and should not compromise on value when doing email marketing. If you’ve got some time, this demo recap video shows how it works: Consistency is key to success. Hooray! It’s critical to exploit its viability, both with an inbound and outbound procedure. Stipo … This is another classic piece of copywriting advice, and one that directly ties into the previous tip. The subscribers on your email list may have unique interests or different backgrounds. Share. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. “Should you use this tactic to achieve [GOAL]”? However, in order to get the most out of our list of email marketing tips, you have to go beyond just sending a number of emails to your list. Here are some shortcuts to help documentation to get you started: According to Wordstream, a curiosity gap is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline to the actual content. According to Hiten Shah, “33% of email recipients open email based on the subject line alone.”. These are included in our customers’ existing plans at no extra cost. Your download should start shortly. Image alt-text helps tell web browsers and email clients more about the contents of an image. Say no to generic templates. var date = new Date(); Consider including one #email call-to-action in multiple places. There’s nothing wrong with using a template as a starting point. Here’s how to get started using four different email service providers (each of which integrate with CoSchedule): Without an email list, you’ll have no one to market toward. Here are some of the positive results you can expect with email list segmentation: Let’s look into some more ways to segment your mailing list and improve your return on investment: Email marketing doesn’t have to be complicated. But, if you’re writing a plain text email, it’s best to direct readers toward one location. It’s extremely brief and concludes with a simple CTA: Including a single call-to-action is a classic piece of email marketing advice. Remember, your email marketing campaigns will turn profitable only if you take care of the details, which make up the big picture. Tip #1: Put your customer first . } Pin. Also, it will be useful for professionals who look for new ideas. So taking a targeted approach definitely makes a difference. You now have half of the best email marketing tips we have to offer. Brands that solve problems for people, though? A common approach is to add a short message to your email content, like, “To keep receiving emails from us, please add us to your address book”. } if(gclid){ Here’s how to win and keep new clients using email marketing: Begin to grow your email list. Keep in mind that your customers and prospects are bombarded with email newsletters and offers on a regular basis. Here are some basic guidelines to follow: Here’s an example from Google. Which will also affect your open rates. This free tool (which is also built into CoSchedule) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Generally speaking, customers care more about benefits than features. Here's how to pick the best days to send #marketing #email, Email calendars make planning newsletter sends easier. You can ask your subscribers what types of exercise equipment they are into. Great blog post! Not once, not twice, but always. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ 0 Shares. If people don’t open your emails, the content of it wouldn’t matter. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), “brands that are using emojis have seen a 56% increase in their unique open rates.”. You also need to give equal importance to where you send your traffic from your email. Read more about the true, Boost Your Sales with these 10 Email Marketing Tips, Tip #1: Know and Understand Your Target Audience, So as an email marketer, how do you really go about sending the right message? For instance, your ecommerce business is selling exercise equipment. It won’t happen overnight, but it will get better if you take the right steps at the right time. Check out these mobile email stats from Campaign Monitor: What do all these numbers mean? Required fields are marked *. If not, you might not be as successful as you could be. This can be easily done with the help of several email service providers such as MailChimp, AWeber, ConstantContact, GetResponse and more. And doing this might lead to the readers being confused on what they should do next and eventually just deleting or leaving your email without any activity. The copywriting on the email messages that you send out to your subscribers need to be relevant to their interests. However, prospects who have specifically requested to learn about your new products or services, should receive content needed to make a buying decision. Questions and numbers are proven to get you a higher click-through rate if done right. Marketing automation is among today’s top tools when it comes to streamlining and optimizing email marketing campaigns. Or else it defeats the very purpose of creating one. So investing in it will immensely help your email marketing campaign. Thanks for sharing! Another note to make your sticky CTAs more effective: include some social proof. Kudos to the great article, the tips mentioned here are highly actionable and carries the potential to bring in some good returns on the email marketing efforts. Use this cheat sheet: According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: So, if you have stats or interesting percentages to share, consider including them. More Email Marketing Tips and Tricks. Every individual subscribing on your email list is different, which is why it would be a mistake to send them the same email message. His specialties include content strategy, SEO, copywriting, and more. Any information that you send out to your email list has to be valuable. Read on! According to email marketing company Campaign Monitor, emails that have a, Tip #5: Make the Most of Your Subject Line. Ask your developer if they can throw in a footer link to your email signup page. [Tweet "Contests are an awesome way to build #email #marketing lists:]. Email marketing automation is hailed as the ultimate solution to staying relevant. if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. For every one dollar companies spend on email marketing, they’re able to generate $40 in sales. But, they’re also extremely easy to add, and every little bit helps. Create curiosity gaps in your email subject lines to get more opens. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. When you create an email marketing campaign and make it successful, chances are that the success can be repeated with new subscribers and the ones that did not make a purchase. Here are some examples of what this might look like in practice: All of these examples leave something out, that can only be learned by clicking through to read the email. Email marketing software like Constant Contact or GetResponse give you the option to automate email campaigns so that you don’t need to push a button to have a campaign sent out. Create a brand voice chart similar to this one from Content Marketing Institute: Dense paragraphs of text typically perform poorly for email. If you manage to use the right email marketing tips, the answer is a resounding yes. The answer is email list segmentation. It is the holy grail of online marketing. The strongest predictors of success with goals, strategy, & more. Success starts with strong subject lines. So make sure you spend some quality time on your subject lines, as it will have a direct impact on the sales you generate. Instead, you can schedule an email to be sent at a certain time and it will be sent out regardless of if you are in front of your computer or not. The point is get the most out of your campaign when it has already tasted success. Email marketing is still a very effective part of digital marketing as a whole in 2020 as the start of a new decade. How do you keep all your email content scheduled and […], Here at CoSchedule, we follow the philosophy of planning your work, then working your plan. Avoid beating around the bush and write as much as required to convey your message. Just don’t. Which is why it needs to be transparent and not shady or gimmicky. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. Make the customer the hero; When it comes time to write marketing copy, many people forget how to talk and write like a human. SendFox Feature Updates: November 2020. State of Agile Marketing Report With Agile Sherpas. So do not hesitate to send out regular emails to your list because doing so almost always results in a higher number of sales. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Which is why you will find them reading their emails when commuting from work or during a break. Yes, we’re talking about the landing page. Because not everybody on your email list is going to become your customer. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). For bloggers or solo consultants, your name might double as your brand. Use them along with other types of subject lines. Instead of slipping on your sending schedule, get it organized. B2C email marketing tips you can’t afford to miss. You will likely end up creating segmented lists for weightlifting, cardio, yoga, Pilates, etc. For increasing your sales you can use countdown timers as well. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. 40 Actionable Email Marketing Tips That Will Boost Results. What do you do to, Many email marketing tips you find online talk about. Behind each email is an individual who trusted you enough to share their information. Sometimes these business owners just need a few email marketing tips to increase the value of their emails. If you haven’t downloaded the email calendar included in this post, grab it for free. Run a creative social campaign directing to your email signup page. What is Email Marketing? This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Email marketing is the most lucrative type of digital marketing channel. Welcome to SendFox Blog 🦊 Here you can find the latest and best tips for Email Marketing Strategy. Will you achieve similar results? People want to feel like they’re more than just a number. It’s the starting point of it all. It is expected that at least until 2025, email marketing will remain the top-performing promotional channel with the highest ROI . What do you do to make sure your email content is relevant enough? Follow these guidelines: Start with a schedule that looks like this: Calendars and planning tools help build consistency. Email marketing tips, growth hacks, industry updates, and more from Campaign Monitor's email marketing experts. These eight email marketing tips would help you to make a difference with others. Longer subject lines are not only confusing but are also hard to read and understand. As long as you are able to connect with your subscribers at their interest level, making them feel like they are connecting with a real person rather than bots, and give them relevant and valuable content, you will find success with it. Use These 7 WooCommerce Email Marketing Tips Today to Start Increasing Your Revenue. An online content with a signup landing page. Big mistake! Email lead generation, in the B2B business, is as yet the best performing channel. Check out these great email marketing blogs on regular basis to be up-to-date with everything happening in the world of email marketing. Here’s an example from the CoSchedule Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. document.getElementById('gclid_field').value = But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Advanced; Intermediate ; Beginner; VIEW POSTS BY LEVEL: Email Marketing: Beginner 15 POSTS. Contests and giveaways are a great way to gather email signups. Impressive. A call to action that converts your subscribers into customers. You may also want to send the name of the sender to see if it makes any difference. Based on a recent survey, having multiple CTAs only distract the reader. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. Put your reader first when writing #email #marketing copy. Look at it as the main, opening headline of your email. Everyone gets too much email in their inbox every day. This way they’re more focused on your offer, which is exactly what you’re looking for. The idea is to think outside the box. Keep an eye out for misspelled names so that your customer or prospect doesn’t get the wrong impression when they see their name in your email. Ben is the Inbound Marketing Director at CoSchedule. Regardless of whether you are running an online shop, blog or private company site, email is an incredible method to retain your present customers and the most effective ways to convert new guests into potential clients. It is not too hard to sell them, but to give them a soft nudge. This will not only help you increase your sales, but will also give you more room to understand your prospects. But, odds are, if GDPR means anything to you, you already know what’s up. Anything longer or shorter had a poorer open rate. Which means you need to have a solid understanding of their likes and dislikes. Smart marketers optimize their approach based on performance data over time. Before you can see much progress in terms of email marketing, you’ll need to actually begin to grow a list. 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